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A Writer's Eye

Self-Publishing Coach

Do you want to know the hottest trend in the world of book publishing? It’s the growing number of authors who choose to publish their books themselves. Not all that long ago, commercially published books made up the overwhelming majority of books being published every year, and those who dared to publish on their own were looked down upon. But the times they are a changing. Today there are just as many books self-published as those published by the likes of Doubleday and Simon & Schuster, and some books that began as self-published titles have gone on to become bestsellers! With commercial publishing in the tighter grip of a few major corporations that take fewer risks with newcomers, many insiders see the pendulum continuing to swing. Someday, those who self publish may become the “in” crowd.

This is an important development for authors who can’t crack the world of publishing giants, or who don’t want to try. If you’re committed to bringing a book into the world, the opportunity is there. A Writer’s Eye can help you understand the process of self-publishing and how to make it work for you.

Advising on Self-Publishing Options
First, a thorough list of the pros and cons of self-publishing and commercial publishing will provide you the information you need to make the right decision. Kevin Quirk has extensive experience with both domains. His first book, NOT NOW, HONEY, I’M WATCHING THE GAME, was published by Simon & Schuster and his second book, HELLO, AIBEK! A Journey of International Adoption was published through a print-on-demand firm. He also has guided many clients through the publication process in both worlds.

If you do decide to self publish your book, Kevin Quirk will help you sort through the hundreds of options of print-on-demand firms, printers, and other self-publishing entities. Once you choose the firm to work with, he will advise you on how to select among the many services offered so that you get what you need and say no to what you don’t need.    [top]

Coordinating Arrangements with Publishers
Many self-publishing firms are large operations, with systems and jargon that you may find confusing or intimidating. Kevin Quirk can help steer your communications with your self-publishing firm to make sure that your book project gets the care and attention it deserves. He also is available to help you prepare your manuscript for production.    [top]

Marketing and Promotion Strategies
When you get your book published (congratulations!), you will find that as a self-published author the primary force in marketing your book is...you. Kevin Quirk can help you devise the right kind of strategy to help your book find its audience by advising you on marketing tools and helping you pinpoint where to find your readers. He also can provide eye-catching press releases designed to capture the media’s attention. In this role, he calls upon his experience from working in the media for 12 years and directing his own overwhelming successful publicity campaign for NOT NOW, HONEY, I’M WATCHING THE GAME, which was featured by hundreds of national TV, radio, magazine, and newspaper outlets, including ABC’s 20/20, CBS This Morning, Redbook, Sports Illustrated, National Public Radio, and The Washington Post. Kevin Quirk also helps coach you on unlocking the secrets of how publishing a book can unlock doors you might never have imagined!     [top]

Book Editor About Kevin Quirk


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